The role of brand in your business

Have you ever wondered how the client sees your company? A person needs only 1-3 seconds in order to assess the "interlocutor" and decide: pay attention or not. For example, when a person hears about "Apple" or "Mercedes", there are persistent: they guarantee quality, they care about customers, in which case they help them valuable each view. All this created the brand.

If you want your company has become a leader in the market, then it is not enough simply title and logo. The brand is a whole philosophy around which creates a separate community of adherents of the company or clients. But cause love or devotion to "empty" the brand is not possible, it should give the idea to pursue a dream to combine the interests.

This brand will provide a lifelong devotion to the client and this is not all his benefits:

Price premium. Famous brand assures the quality and credibility, in this case, the buyer is willing to pay more for goods or services, and you get more profit.
High competitiveness. Remember name, bright logo and brand products allow the company stay ahead of the competition, leaving them far behind.
The rapid growth. With the famous company want to work not only clients, but partners. Along with the growth of profits from sales appear advantageous offers on cooperation, which will reduce costs.

Brand is a product image or the whole company, whose purpose is not simply to acquaint the consumer with product or company, and leave an imprint in the memory. People are drawn to the images that are familiar, so often go to the same cafes, shops and so on. Brand makes a product or company familiar to humans, so the client comes again and again.

Creating brand or branding-a laborious process that involves a number of tasks:

  • Determination of the main mission and main goals of the company.
  • Development of the concept, style and philosophy of the company.
  • Naming, slogan, logo, color palette.
  • Development of brand products: pens, mugs, t-shirts, flyers, packaging, envelopes and so on.

Step-by-step planning brand promotion.

Attention! If you want to mention your company name, appeared resistant association with success and high status, if you want your business to give its own philosophy and make your product benchmark for quality, such desire will certainly lead you to success, and we will help create a vibrant brand.


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Автор статьи: Максим Миллер - о авторе.
Бизнесмен, инвестор, финансовый консультант Facebook
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