How to evaluate the prospect of business ideas?

Base business idea-its details or a sudden decision for a specific task. Even the most good, at first glance, the idea could not give 100% guarantee of success. How to determine the relevance of business ideas at the moment, and its prospects in the future?

Justification the relevance of ideas

To analyze and figure out what is the difference between your ideas from other fields of business, and why it may be demanded by consumers. You can always refine existing ideas, so you can put aside the fear that it will be necessary to start from scratch to achieve uniqueness.

To guess with the goods or services, you need to think as a potential customer and determine why he should choose your product with respect to any such thing. For example, it is not necessary to place emphasis on sale of CD players, when it put forward the new settings to electronics.


You need to be prepared to constantly improve its initial ideas, to react promptly to market changes. Learn about current, future and think about your competitors. In connection with unstable economies must always be reserve funds.

Under the conditions of constant growth and reduce the market need to track the actions of competitors. This will allow you to flexibly react to the rules or even set the vector of the market. For example, the big bus company and taxi firms dictate certain standards, and competitors, to not lose customers adapt to them.

Temporary business options

Most important is business income. If increasing revenue, decreasing costs and production, which could not cover the value of ideas. This causes the existence of temporal boundaries that must be assessed realistically. Some services are already in a few years can make a profit, others may pay off in decades. Depending on the situation, the entrepreneur can influence positively or negatively.

Stages of existence of business similar to the human life cycle: it is born, grows up, grows stronger and eventually grow old. Over time some ideas lose their meaning, others are undergoing changes and live in a new format. For example, horses to transport mail and now to do this using all modes of transport.

An excellent example of immortal ideas is Coca-Cola, which over the years has almost not changed taste, but marketing, trademark fired update ideas.

The existence of business was as long and profitable, you need to perform a detailed analysis of the ideas. Remember that in the world of business and finance to learn best from the mistakes of others.

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Автор статьи: Максим Миллер - о авторе.
Бизнесмен, инвестор, финансовый консультант Facebook
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