25 most profitable franchises in Russia

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The best franchises in Russia

The degree of profitability of franchises we determined, based on the average revenue of the franchisee and the ratio of its annual profit to the start-up costs – this indicator shows how quickly the investment will “break away”.

In the costs we took into account the purchase of the consignment, which the franchisor considers minimally necessary, the lease of the premises for the period up to the release on the operational payback, the cost of repairs, office equipment, as well as a lump-sum fee, royalties and advertising fees if the franchisor establishes them.

The launch list included more than 100 companies working with franchise partners. We took into account in the calculations of the company, which themselves provided data on the necessary investments and revenues. About half of the companies provided data on the average profitability of their franchisees. On the basis of these data, as well as average market indicators, we estimated the average profit margin of the remaining companies, which did not report profit data (in the list, indicators are marked with an asterisk).

At the pre-selection stage, we excluded from the list companies that started selling franchise in the Russian market later than December 2011. We included in the calculations only those that at the time of rating were 30 or more franchised points and required a starting investment of at least 300,000 rubles to launch one point. The final score determining the place in the rating is the sum of the points reflecting the comparative value of the revenue of one point (relative to other franchises) and the ratio of the profit of this point to the value of the initial investments.

1. Felix

Manufacture and sale of furniture
Running the franchise: 2001
Franchising points: 40
Own points: 16
Investments: 2.3 million rubles.
Revenue / profit: 36 million rubles. / 10 million rubles *.
Total points: 75.6
In 1991, the founder of the company “Felix” Ilya Kondratiev engaged in the supply of imported furniture to Russia, and in 1998 opened the first factory. Now it is the largest manufacturer of office furniture in Russia. Franchisees manage order acceptance points with a minimum set of demonstration furniture and catalogs, they send orders to the Felix factories. The profitability of the franchisee reaches 40%.

2. Crossroads-Express

Food Trade
Running a franchise: 2009
Franchising points: 38
Own points: 69
Investments: 7 million rubles.
Revenue / profit: 70.3 million rubles. / 6 million rubles.
Total points: 60.2
The network of Perekrestok-Express stores in the “near the house” format, sometimes combining retail space with a cafe-bakery. Partners do not have to invest their own money in the goods, it delivers for the implementation of the franchisor.

3. Positronics

Trade in household appliances and electronics
Running the franchise: 2006
Franchising points: 181
Own points: 24
Investments: 5.8 million rubles.
Revenue / profit: 60 million rubles. / 6 million rubles. *
Total points: 55
The federal network of electronics stores Positronika is a project of a large Russian distributor of computers and digital technology Merlion. For partners, designers develop an individual project that includes a 3D image of the future premises. The operating profit of the franchisee company is promised on average for the third month of work.

4. InCity

Clothing trade
Running the franchise: 2005
Franchising points: 135
Own points: 265
Investments: 4.5 million rubles.
Revenue / profit: 33 million rubles. / 5 million rubles. *
Total points: 36.7
The first store of women’s clothing InCity opened in 2005, at the same time there was a franchise program. The company does not require a lump-sum fee and royalties, earning money on the supply of goods. Pay for it franchisees can in installments for a year, starting with the third month of partnership.

5. MrDoors

Manufacture and sale of furniture
Launch of the franchise: 1997
Franchising points: 106
Own points: 44
Investments: 2.3 million rubles.
Revenue / profit: 24 million rubles. / 3.6 million rubles. (for the salon of 100 sq. m)
Total Score: 36.3
The Russian company MrDoors produces built-in and cabinet furniture. Depending on the region, the company sets quotas for the number of partners: if the dealer fulfills the plan, it undertakes not to let another franchisee go there. According to MrDoors, the optimal ratio is one salon for 250,000 people.

6. oodji

Clothing and footwear trade
Running the franchise: 1999
Franchising points: 100
Own points: 202
Investments: 11.6 million rubles.
Revenue / profit: 39 million rubles. / 5 million rubles. *
Total points: 32.9
The oodji brand is Russian, the first store was opened in St. Petersburg in 1998, and a year later he had a franchisee.

Two and a half years ago the company changed its name: to enter the European market, renamed the brand from Oggi to oodji. In addition to Russia and the CIS, there are shops in Poland, Slovakia and the Czech Republic. Experts of the consulting company Esper Group believe that the share of the brand in the Russian mass market is comparable with the share of InCity.

7. Cinnabon

Cafe-bakery
Launch of the franchise: 2010
Franchising points: 94
Own points: 6
Investments: 5.3 million rubles.
Revenue / profit: 22.8 million rubles. / 6.4 million rubles. *
Overall point: 30,6
The franchise of American bakeries Cinnabon appeared in Russia only three years ago, but by the end of 2012, it was here that the fastest growth was registered in comparison with other countries. Opening the cafe, the franchisee should choose a place with a permeability of at least 800 people per hour. The work of each bakery is monitored by a manager from the Moscow office of the company.

9. Sela

Clothing trade
Launch of the franchise: 1997
Franchising points: 328
Own points: 107
Investments: 4.7 million rubles.
Revenue / profit: 20 million rubles. / 5 million rubles.
Total points: 27.2
Sela is an old resident of the Russian franchising market and one of its largest participants. In 2012 the company decided to “clean” the ranks of its partners. As a result, half a hundred points are closed, and only 27 are open. “The time has come for the intensive development of the network deep into, rather than in breadth,” the representative of the network explains.

10. Provocation

Clothing trade
Launch of the franchise: 2010
Franchising points: 118
Own points: 3
Investments: 0.6 million rubles.
Revenue / profit: 3.4 million rubles. / 1.1 million rubles.
Total points: 24.5
The idea of ​​selling t-shirts with provocative pictures arose in the future owner of “Provocations” Hasmik Gevorgyan in 2008. Now her company is a network of corners, in the range of which there are clothes, linens and accessories. In addition to retail sales, franchisees serve orders from an online store operated by the parent company.

11. Expedition

Gift Shops
Running the franchise: 2006
Franchising points: 334
Own points: 49
Investments: 1.8 million rubles.
Revenues: 7.5 million rubles. / 2.8 million rubles.
Total points: 24.5
The franchise of the gift shop “Expedition” does not have a lump-sum fee, nor royalties, but an obligation to sell goods to the parent company. Franchisee can choose a convenient store format: stand-alone or located in a shopping center, full-size or “island”. And the company’s specialists promise to help with a quick launch – in 3-4 weeks.

12. Mascotte

Footwear trade
Running the franchise: 2006
Franchising points: 64
Own points: 53
Investments: 7.5 million rubles.
Revenue / profit: 24 million rubles. / 3.6 million rubles. *
Total points: 22.8
The Mascotte brand was developed and registered in 2000 by the Russian trading company Moskot-Shuz, which appeared a year earlier. In Moscow and St. Petersburg, the company opens its own monobrand boutiques, and in the regions it works on a franchise. To its partners the franchisor promises that the investments will pay off not later than a year and a half.

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13. Sugar Dance

Mobile music studios
Launch of the franchise: 2010
Franchising points: 114
Own points: 1
Investments: 0.6 million rubles.
Revenue / profit: 1.8 million rubles. / 1.1 million rubles. *
Total points: 22.5
The company Sugar Dance produces and sells partners mobile studios for recording music videos. Entertaining mini-centers are installed in parks, shopping centers and embankments or used to entertain guests at events. Instead of royalty, the franchise owner charges a partner for each clip recorded on their studio (45 rubles). The company does not take a bargain fee.

14. Glenfield

Clothing trade
Launch of the franchise: 1994
Franchising points: 35
Own points: 62
Investments: 2.5 million rubles.
Revenue / profit: 18 million rubles. / 2 million rubles.
Total points: 22.4
The Italian brand of clothing in Russia has been working for almost 20 years. The company is attentive to the location of partner stores, among the requirements – “the floor is not higher than the second” and “the presence in the shopping centers of well-known international brands.” Royalty franchisees do not pay.

15. Columbia

Clothing and footwear trade
Running the franchise: 2003
Franchising points: 80
Own points: 2
Investments 4.4 million rubles.
Revenue / profit of 20.4 million rubles. / 2.7 million rubles.
Total points: 21.7
The Columbia brand, created by the American “cool mother” Gertrude Boyle, came to Russia in 1998. The franchise was launched in five years, and the network of sports stores “Sportmaster” is engaged in its sale. The potential franchisee Columbia promises a profitability of 13% and the development of an individual design project of the store.

16. Smeshariki

Children’s goods, developing centers
Launch of the franchise: 2010
Franchising points: 45
Own points: 6
Investments: 3.2 million rubles.
Revenue / profit: 13.4 million rubles. / 3.2 million rubles.
Total points: 21.6
Entrepreneurs working under the sign “Smeshariki” have good brand support: more than 200 episodes of the popular cartoon series and a full-length film have appeared on the screen, and 100 more series are ready to be shown. Under the sign, you can open it as a tiny shop selling sweets with an area of ​​2 square meters. m, and a shop with a mini-game area of ​​70 square meters. m. The franchisor also sells the rights to organize children’s holidays and the creation of development centers.

17. Chain stores

Tourism
Running the franchise: 1999
Franchising points: 495
Own points: 0
Investments: 0.4 million rubles.
Revenue / profit: 5.3 million rubles / 0.5 million rubles. *
Total points: 19.6
The oldest franchise in the Russian tourist business. The network operates on the territory of Russia, Belarus, Ukraine and Kazakhstan. In the capital, the number of stores is approaching a hundred. Franchisees with great experience complain about the lack of advertising and loyalty program “for consistency.”

18. Westland

Clothing trade
Running the franchise: 2005
Franchising points: 120
Own points: 48
Investments of 2.5 million rubles.
Revenue / profit: 12 million rubles. / 2.3 million rubles.
Total points: 19.3
Westland is oriented towards “buyers of 20-45 years with an active lifestyle”, the average retail price of the main assortment is 2500 rubles. Last year, 16 new Westland franchise stores were opened in Russia. Investments pay off at least a year, the most successful partners have a profitability of about 20%.

19. Yves Rocher

Perfumery and cosmetics trade
Running the franchise: 2007
Franchising points: 222
Own points: 47
Investments: 4.3 million rubles.
Revenue / profit: 18 million rubles. / 1.5 million rubles.
Total points: 17.1
French Yves Rocher is the second largest cosmetic chain in Russia. And it continues to grow – over the past two years, the network has added 74 points. But up to the leader, the network “L’Etoile”, while far: for the same time, the competitor has opened about 150 points and now unites 800 stores.

20. Sun Studio

Photo printing studios
Running a franchise: 2009
Franchising points: 112
Own points: 8
Investments: 5.8 million rubles.
Revenue / profit: 12 million rubles / 3.8 million rubles. *
Total points: 16.5
The franchise is sold by the Russian manufacturer of ultra-violet printers Sky Group. Printers allow you to print images of photographic quality on glass, plastic, wood and canvas. In addition to Russia, franchisees work in other CIS countries, France, Thailand, UAE, Oman and China.

21. Subway

Fast Food Restaurants
Launch of the franchise: 1994
Franchising points: 552
Own points: 2
Investment: no more than 6 million rubles.
Revenue / profit: 16 million rubles. / 2.4 million rubles. *
Total points: 16.2
Subway is the world’s largest fast food chain. The company offers to place points in kiosks and food courts of shopping centers. To open a kiosk, the franchisee must have a semi-annual management experience of a fixed point: there is usually no kitchen in the pavilion, bread, vegetables and meat are prepared at stationary points, then delivered to the kiosk.

22. The red cube

Gift Shops
Running the franchise: 2005
Franchising points: 48
Own points: 139
Investments: 1.9 million rubles.
Revenue / profit: 11 million rubles. / 1.1 million rubles.
Total points: 14.8
Since 1996, the company has been engaged in wholesale of dishes and interior items, and two years later opened the first store. In addition to the standard franchise, there is franchising “without investments”: the parent company invests in launching the outlet, and then transfers it to the partner, who in the process of work must repel the invested funds.

23. Ounce

Trade in tea and sweets
Launch of the franchise: 2004 Franchising points: 76
Own points: 25 Attachments: 2 million rubles.
Revenue / profit: 7.2 million rubles. / 1 ​​million rubles. (with an average monthly turnover of 0.6 million rubles.)
Total points: 10.9
Partners of the network of tea shops Oz can use the special portal ChaySchool with educational materials. Here, shop workers take tests, which are checked by the coach of the parent company and then compiles a report for the franchisee. A down payment is 120 000 rubles, but for 200 000 rubles a partner can get an “exclusive” to his city. At the same time, he must open the number of shops stipulated with the “Ounce” in time, otherwise the unique rights will be canceled.

24. Vell

Tourism
Launch of the franchise: 2002
Franchising points: 235
Own points: 5
Investments: 0.5 million rubles.
Revenue / profit: 3 million rubles / 0.3 million rubles *
Total points: 9.2
The network owners claim that their franchisees win by a third in terms of income compared to the “single” agencies. Networks have to deal with pirates: on the company’s website posted a list of two dozen companies working under the sign “Vell” illegally.

25. The Baby Club

Children’s centers
Running a franchise: 2009
Franchising points: 106
Own points: 1
Investments: 2.9 million rubles.
Revenue / profit: 3.6 million rubles. / 1.2 million rubles.
Total points: 7.5
The founder of the company Babi-club Evgeniya Belonoshchenko – the mother of four children and a psychologist, conducts author’s trainings, developed the method of recruitment for work with preschool children, which is used by the franchisee of the Baby Club. The company plays “for a long time”: for three years royalties on a franchise increase by more than half – up to 19,000 rubles a month

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