20 principles of pricing for freelancers

What is your price? If you're a freelancer, you already asked this question. Maybe you don't know the answer, or you feel uncomfortable calling price.

All this from the fact that the definition of the prices for services is one of the most serious problems facing the Freelancer.

With respect to pricing, no unity. There are dozens of opinions, and many of them contradict each other. What should do a freelancer?

This post is a bit unusual. You will find not one, but twenty different pricing principles for the freelancers placed for your convenience all in one place. You don't have to use all of these principles, if you do not want to. But, based on my frilanserskogo experience, they really work.

Pricing principles

You are having trouble evaluating its services a freelancer? Browse this list of principles before you set the price for their work.

1. To justify his salary service quality rather than quantity-you just vymotaetes, if you try to do a lot of work for low pay. Instead to exhibit low prices, try to focus on creating high-quality services that will justify the high price.

2. Your price should override the costs and profits should be laid-though this may seem obvious, many freelancers-newcomers never before fought his case. They don't have to think about the net profit. Make sure you have not forgotten about the possibility of unforeseen expenses.

3. Regularly update their prices you offer all the same price that a year ago? The longer you don't raise their prices, the higher the probability that you progorite. Besides, now you stand more than last year, because it became more experienced.

4. Base your price on current work and not on promises-very often the potential client appeals to me requesting a discount, because in future they "may" be for me large amounts of work. But, although they want to sign a contract now for this future work, they receive no discount.

5. Do not bind yourself price until you know the amount of work-you need to know how much your efforts need to make before you can name a price. You can't do that until you do not know the amount of work. Scope creep is the usual problem of freelancers, therefore require definition in writing.

6. More work should be paid above-if a client adds a task to the project after you for it came from, the fee for the work should also grow. On this should indicate as soon as possible. Otherwise, you may find that you earn per hour much less than you bargained for.

7. For royalty-free work doesn't pay-sometimes someone may ask you about the pro bono services. This request may come from charities, friends or relatives. Remember that free of charge = free.

8. Work only for money-"potential customers" often offer freelancers work in Exchange for advertising their services or barter. Although some freelancers agree to work on barter, don't forget that your bills you pay money.

9. You set your own prices-remember that you set its prices. Are you a freelancer, so you are confident in yourself. If you feel that this project would be harder than everyone else, you can raise your rates to your extra effort paid off.

10. Do not confuse a preliminary assessment and assigned price-although you can call the customer provisional amount before you will learn all the details of the project, never assign a firm price before you learn all the details (hint: If you need to call the preliminary rates, calculate the maximum and allow the customer to "plug").

11. Learn prices their competitors-you are a freelancer, so you must know how to evaluate their services to your competitors. You can find this out by using professional organizations (which often keep track of such information), or by viewing the websites of competitors.

12. Consider tariff packages, before offering one-tariff packages may be of interest to potential customers who are still undecided. But it is very important to think very well each package you offer. Make sure that this proposal bears for you benefit.

13. Determine the time frame for your price offers-you do not need a potential customer, who will pull out your proposal five years ago and will require that you abide by the stated there. It can happen until you turn in your offer an indication of the time frame.

14. Include the requirement for the Commission deferred payment-your contract should contain provisions to delay payment. It is common practice for business people when those clients who have not paid on time, a fine shall be imposed. Remember that as a freelancer, you also are the owner of the business.

15. Send urgent work allowance-you take project with very tight deadlines? Although in general I do not recommend to undertake urgent work, but if you have taken, there will be the normal demand for this supplement. Just make sure in advance that the client knows about it.

16. The low prices do not necessarily mean more customers-this is the standard mistaken assumption of some representatives of the frilanserskogo community, that price reductions will bring them more customers. Not the fact that it happens. In fact, if your prices are too low, many potential customers might think that you are not so good do your job.

17. If your customers say your prices are too low, then indeed it is-If your customers say your prices are too low, then it is a sure sign that you need to raise prices. Trust them and do it. Remember, they didn't have to say anything to you.

18. Track time to figure out their real rates-if you don't keep track of how much time you spend on the job, as you will find out how much you really earn per hour? Fortunately, there are many online tools available to help keep track of how you spend your time.

19. It's okay if your offer is not accepted because of the price-I know it's frustrating when your offer is not accepted, but resist persuasion when it comes to price. If price is the only objection, which is a potential customer, then it is unlikely to become a good customer for you.

20. Decide when to take an hourly fee, and when to take payment for the project Among freelancers actively discusses the benefits of hourly and project charges. One love one another-another. Decide which method suits best for the work that you do.

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Автор статьи: Максим Миллер - о авторе.
Бизнесмен, инвестор, финансовый консультант Facebook
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